AL GHURAIR UNIVERSITY

Al Ghurair University (AGU) is one of the longest-established universities in the UAE.

With its strong connection to one of the most successful business families in the region, it is well-placed to offer career-relevant courses to students from all walks of life.

The brand needed a re-boot to ensure AGU had a clearer positioning in a highly competitive market, and to ensure its unique offer was more readily understood by its target markets.