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A STRATEGIC BRAND PERSPECTIVE

What we do

Bluesky®HQ is a branding company that helps organisations rationalise their brands so they can be more easily presented, understood – and chosen.

People develop a preference for a particular brand, often for what might seem like irrational reasons. But there is always an incentive, an imperative, a reason why something has appeal on a human level. Our task is to help identify that story and provide the tools needed to help a brand come to life with purpose.

We offer a comprehensive, collaborative & creative process which ensures a logical progression from first principles, with clear objectives and accountable results.

BRAND STRATEGY

  • Brand audit
  • Perception research
  • Stakeholder mapping
  • Competitor audit
  • Positioning and brand platform
  • Proposition testing
  • Brand architecture
  • Communications planning & advisory

BRAND DESIGN

  • Naming
  • Brandmark development
  • Look and feel
  • Brand standards guidelines
  • Sonic branding

BRAND IMPLEMENTATION

  • Design for print & digital media
  • Campaign development
  • Film & photography production
  • Environmental design
  • Packaging design
  • Product design
  • Brand management
  • Stakeholder training
  • Supplier selection & management